It’s high time to open your eyes to a whole new world of marketing opportunities… and best of all, they’re totally free! All you need is a little bit of insight and creativity to create a successful social media presence for your business. You can start using social networking to increase your sales and build ongoing customer loyalty.
It’s hard to believe… but there are still people who see social media as just another fad. These individuals, in some cases business owners, refuse to acknowledge that social media will have any significant impact on their business or product. Well, the honest truth is that without social media, you and your business might as well not exist. It’s no longer optional if you want to run a successful business. It is threaded into out society and will (already has) change an entire generation’s future. Read more about the benefits of social for business (via Hootesuite).
Still not convinced? Here’s a little something to look at and consider with regard to your future clients:
So how do I approach social media? Here are a few simple insights to consider:
Pick your platform
You should always pick social media platforms that will offer you the best potential for reaching your specific target audience. Facebook is always a must, and the ideal social tool from which to start. The platform offers you a great chance for reaching a wide but also specific audience. It also offers you a variety of analytics, insights, and tips that can help you on your social media journey: click here to see more.
If you are looking at purely networking opportunities. then LinkedIn should be your first step. This networking platform will get you in touch with other industry professionals, leaders, and clients, tailored to your specific needs. And don’t forget to consider Twitter, Instagram, and Pinterest if your goal is to reach a younger generation.
Be appy... creating an app for your business is always a great way of showing your clients that you are a modern business owner keeping up with the times. You can create an app for any business, even those considered ‘boring’, like retirement funds. See example below:
What good is being active on all these amazing social media platforms if no one can find you? It’s time to rethink your business cards, banners, adverts, website, and anything else that says something about your business. A simple, “Find us on Facebook” or “Follow us on Twitter” will do.
Add a personal, approachable element to your business or product. Remember, the key word here is ‘social’ – so be fun, be interesting, and be nice. Just existing on social platforms isn’t enough – you need to make the effort and show that you have your customers’ best interests at heart. Tailor your message to suit them and their lifestyles, and they’ll notice right away.
Engage with customers while they are online. It’s amazing that we get to do this now, so make the most of it. Help them. Get to know them. If they take the time to chat to you, you definitely ought to return the favour, and LISTEN. It will help you fine-tune your future campaigns too! And if you show that you can deal with complaints quickly, effectively, and with a smile, you’ll have loyal customers for life.
Increase the traffic to your website by writing relevant, consistent content and pairing it with exciting images. And not consistently pushy! Social media is about sharing awesome things, so make sure you’re intriguing enough to be worth sharing. You want to be the compelling voice that stands out from the eternal buzz. And the more sincere that voice is, the better. So… be your best self!
You can always manage your social media accounts yourself, but the trick is to be consistent. Sometimes our busy schedules don’t allow it. So make a plan… appoint a person or a team that will take your social media responsibilities off your plate. And then, sit back and watch the magic happen.
Social media has had a huge effect on society and the world at large. The way we talk, think, and even relate to others have all been affected in one way or another. Ask yourself: how many times do you check social media a day? Now, track yourself for 24 hours by making a tick on a piece of paper every time you log on to a platform (this includes WhatsApp). Chances are that it will be way more than you initially estimated.
Another fascinating aspect about social media is the impact it has on our brain. Have you ever heard about Phantom Vibration Syndrome? Well, you’d better check it out… we might all be suffering from it. WATCH the video below to find out more (via AsapSCIENCE)
Think about it. Try it. Once the social media bug bites, it’s hard to look any other way.