We are all aware that people are spending more time on their mobile devices. If this is news to you, well then, it’s time to come out from under the rock!
Allow us to introduce you to the magic of mobile. We’ve listed some clever reasons why you should include a mobile strategy in your next campaign: whether it’s for research, awareness, or marketing.
Increase campaign exposure
Surely you would want to reach as many people with your campaigns as possible. Including mobile as a platform in your strategy is one way of gaining the necessary exposure.
Your audience is within instant reach
People are glued to their phones, so you can reach them anytime, anywhere. According to some statistics, the number of mobile phone users in the world is expected to pass the five billion mark by 2019. So, imagine the number of people you will be able to reach within minutes after sending your campaign.
Gain invaluable data via mobile surveys
No matter what industry you’re in, a mobile survey can work for EVERYONE. A mobile survey helps you to connect with your clients faster and provides instant feedback. A mobile survey is also more likely to reach a wider audience and to elicit more responses, since users can access it whether they’re at their desks or not.
Reaching someone via his/her mobile device is more personal than a campaign splashed on billboards and unleashed on social media. Via a mobile campaign, you’re literally sending your message to the palm of a person’s hand.
Target the relevant people
By sending a campaign via a mobile platform, making use of a PoPI Complaint data list , you have certainty that your message is reaching the relevant people. These are people who want to hear from your company, as they provided their details to you in the first place.
IMPORTANT: Remember, data is becoming an increasingly valuable commodity. People and companies are willing to pay a lot of money for access to data. As data value increases, so does regulation. It is therefore important to ensure that you always use the data you receive with the best intentions and within the correct legal limits.
Here’s to the magic of mobile! Check your facts, know your rights, and the possibilities will become endless.