When it comes to running a small business, owners will all agree on one thing – it’s not an easy task! Especially when it comes to constantly finding new ways to rise above the competition.
But the answer might be simpler than you think. It might already be staring you in the face…
Today, websites need to be more than just a placeholder. Your website should reflect the value that you will bring to a customer’s life. It is your number one tool and it should include some important features to truly reflect your value. Let’s take a look.
In a world of instant everything, you can no longer afford to have a website that takes ages to load. It might seem obvious, but a website that loads quickly will make for a good first impression. Speak to your IT team on ways you can increase your website’s downloading speed.
Ensure that every element on your website speaks true to your brand and product, and engages your visitors. Keep it clear. Keep it simple. That way you avoid any risk of confusion. A beautifully designed website also draws attention and sends a message of sophistication and quality.
You CANNOT afford to have a website that does not adjust to mobile devices! You WILL lose potential customers who access your website via their mobile devices. A responsive website also sends a message that your business is keeping up with the times.
Embrace social media
A presence on social media is a great way of ‘cross-pollinating’ your website across different platforms. It will also help boost your website’s SEO (Search Engine Optimisation) ranking. Again, you will be seen as a business that’s keeping up with the latest trends.
Explore other marketing techniques
If people aren’t coming to your website, then take it to them. Make use of clever social media, email, and other forms of content marketing campaigns. Remember to also include a direct link to your website whenever you send anything out.
As a small business owner, you need a website to succeed and build your business. However, just having a website won’t bring you any leads. It’s how you present, optimise, and market this website that will help you rise above your competitors.